designers battle data

Round one: The battle of Designer vs. Data


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Gone are the days when the primary consideration on a website’s design is to make it attractive. Popular years ago, such designs were based largely on the intuition and skills of the web designer. However, having spent many years building software and web projects,

heatmaps for design

Using Heatmaps in Design and in Conversion


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Did you know that heatmaps are great for getting an overview of how visitors behave on a landing page or website? The more we understand the users, the better the design will be and hence, the website goals will be met. To my surprise

Don't make them think

Creating great User experience: Don’t make them think


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User experience, (UX), has become a buzzword when it comes to the design of websites and applications. You must have a great UX to get users. Apple became the evangelist of this years ago, and now everyone has joined in, which is great in my opinion, because the easier it is for a customer to use your product, the better it becomes for them to use and thus more revenue or leads. Your website shouldn’t take any time to figure out. Great UX should be instinctual: if you can have a page where users can get what they want quickly and easily (and can immediately find the search bar), then you are providing great UX.

How to Create a Great UX

A good user experience takes into account both the interests of the users and the company, hopefully weighted in the customers’ favor. There are numerous factors

flowers used in Design

Do you use data to improve your website design?


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Days of designing websites based merely on visual components are gone. Don’t get me wrong, I am not against great designed websites. Visual design of your website plays a key role in shaping the opinions of your potential customer and of your brand as a whole. The first six seconds when someone lands on your website can leave a lasting impression of your company