new idea audit - Mike Grabham

Welcome to your new idea audit This should take you about 2 minutes to complete. When you are done you will get a score that will show you the things you might need to work on and the things you don't. It is not easy to get an idea off the ground but when you do it is amazing. With this information, you will have more knowledge of what is needed to get your new business idea started.

1.

What type of idea is it? Hardware or physical product, software product, app or online product or service.Deselect Answer

Hardware or physical product

Online service, software or App

Digital Information product. EX ebooks, reports, etc

Offline service with online signup

Offline service with brick and mortar physical location

2.

Who will be paying for the product or service? Choose the target customer that will provide the most revenue.Deselect Answer

Consumers

Small business with less than 50 employees

Small Business, with less than 500 employees

Large Business, with companies more than 500 employees

3.

How do you intend to sell your product/service? Chose the ONE that is the MOST volume/revenue of your sales channel.Deselect Answer

Direct to consumer via your website, I have online sales funnel

Using distributors (retail) that can put it in front of your buyers

Using resellers that have relationships with your buyers

Hiring a inside or outside sales staff to do outreach

4.

Have you spent any time talking to potential customers if they would use and pay for your idea? If so how many? Note: Potential customers are NOT friends and relatives.Deselect Answer

Talked to less than 5 people

Talked to 5-25 people

Talked to more than 25

5.

Have you done research on how many customers there are for your product or service? It is critical to have a realistic idea if you can get enough customers.Deselect Answer

Yes I have done extensive research and have credible sources to reference.

Yes some research but have not found credible sources yet.

No, not really

6.

Why are you building this product or service?Deselect Answer

I had the problem and created a solution to solve it

I saw a similar idea and thought I could make a better version

I think if I can get my idea into the hands of customers it will help others who had the same problem as I had

I think it is a great idea and I can make some good money doing it

I think I can make a lot of money by selling this

7.

Can your mom or someone older than you describe your idea to a friend?Deselect Answer

I have no idea

Probably not without some help or a few pointers

Yes, it is easy to compare it to something that already exists. EX: It is like Uber for X

Most of my friends get it, but not all of them

8.

Do you have the time and money to get your idea to market or in the hands of customers?Deselect Answer

I have the time but not the money

I have the money but not the time

Yes, both I have the time and money

I don't have the time or money but I know people who can help

I don't have the money or time.

9.

What skills do you bring to the table for your idea? Please choose the one you think provides the MOST value to your idea.Deselect Answer

I have industry knowledge

I can design or build it myself

I know the right people to talk to in the industry to get it started

I have the connections to get customers

I have none of the above

10.

What skills do you think are the MOST important for you to have on the team but you don't have access to them yet?Deselect Answer

Technical skills, coding skills, product design skills

Business, organizational, operational skills

Marketing, sales skills

Industry connections

11.

Have you identified your target customer? And a target range price of what they would pay?Deselect Answer

Yes we are very clear on who the buyer of our product or service is and the price.

We have not started to identify the buyer of our idea or price, yet.

We have our target customer identified but not sure what they will pay yet.

We are pretty clear on the price but not on our target customer, yet.

Well that was not so hard, was it? Based on your score of %POINT_SCORE% you have done some good work thus far.

Have a Question?